To give credit where credit is due, I borrowed this from an excellent book by David C. Baker which focuses on and is titled, “The Business of Expertise”. While written primarily for those in the service business, his thoughts apply to virtually all businesses.
Focusing on execution rather than strategy invites challenges.
1. Implementation-only focus invites demon customers who put their emphasis on price and is usually lower margin business.
Implementation is more easily copied, inviting more competition.
Financial risk may be more heavily concentrated in execution. (HR & working capital requirements are higher).
4. Deadline pressure can be more...