Lead executive advisor and mentor.
Working with Bruce reminds of me of an old story. You see there was this guy walking along when he fell down a deep hole. The walls were so steep, he couldn’t climb out. A doctor walks by and the stranded fellow yells up, “hey can you help me out?” The doctor writes out a prescription, throws it down the hole and moves on. Finally a friend walks by. The guy yells, “Hey Joe, I’m stuck in this hole, can you help me out?” The friend jumps down in the hole. The guy exclaims, “Are you stupid, now we’re both stuck down here.” To which the friend replies, “Yeah, but I’ve been down here before and I know the way out.”
That’s Bruce. He’s a friend that knows the way out.
Lighthouse 360 President & former “Chair” within T.E.C. (The Executive Committee)– the world’s largest forum for CEOs
Today, as an author, speaker and well-credentialed business advisor, Bruce brings his sage advice, highly practical approach to business leaders across the country. As President and Founder of Lighthouse 360 Bruce works with C-level executives in pursuit of creating substantial increases in business performance and value. Anchored by seasoned leadership and operating experience Bruce helps businesses unlock the insights critical to professional and personal success.
Former Vice President and General Manager of Kraft Canada
For over two decades, Bruce made a career of charting the course of successful businesses. As VP of Marketing, he led Kraft Canada’s 1.5 billion of retail brands to sustained double-digit growth and was instrumental in Kraft winning Marketer of the Year. As General Manager, Bruce tripled the margin and doubled profitability of an under-performing $400 million business.He has led over $2 billion in acquisitions, divestitures and business integrations and advised over 100 companies on how to better achieve their goals.